Have you met an Apple/ Mac fanatic. If you have you know what I mean when I say Why Apple is and Apple?
I know a friend who sleeps with his Mac. Yes you heard it right; he is so obsessed with his Mac that you cannot touch it without taking his permission leave aside using it.
Remember the news flash, when people were standing in front of the store to buy the recent Apple 5. Yes that’s the power of the brand.
Apple stands for trust, faith, aspiration, design, it’s not a machine, not an equipment, it is an extension of one self.
Apple’s core belief is in delivering exceptional experience through superb user interfaces. The company’s product strategy is based around this, with the iPhone (with it’s touch screen “gestures” that are re-used on the iPad), Mac, iCloud, iTunes, and the Apps Store all playing key roles. The distinctive feature of each of Apple Pay and Apple Watch remains their ease of use and elegantly simple use.
It is a brand which thinks beyond its time.
Apple thought about Artificial Intelligence when others were thinking about mere games.
Siri, the intelligent personal assistant and knowledge navigator which works as an application for Apple Inc.‘s iOS, uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Web services.
Android and Google have tried to replicate it, but it never gets better than Siri.
Why? Because Apple as a brand looks into finer details of the plan. They look at things from an “ANYONE’s” perspective.
A Kid, a Granddad, a Mother, a Designer, a Musician, an Artist. Anyone.
Apple’s famous “1984” Super Bowl ad, for example, was expressly political: It’s message was, give power to the masses. The power, of course, was computing power.
“Macintosh was always bigger than the product,” Steve Hayden, the ad’s copywriter, told AdWeek.“We thought of it as an ideology, a value set. It was a way of letting the whole world access the power of computing and letting them talk to one another. The democratization of technology — the computer for the rest of us.”
Steve jobs – the man behind apple- fired one of his best developers on their project “Lisa”, because he didn’t care about the different fonts that needed to be included in the application.
When asked why, he stated he doesn’t what a genius working on his project, who doesn’t share the teams’ vision and passion.
And to think of it, who thought font options are even required in the first place, and now look at the Font Industry.
He once confessed that it was during the college, that he had attended a calligraphy class out of curiosity that got his creative juices running. If not for that class, Apple would be another IBM or MICROSOFT.
So it’s about understanding the customer, their requirement and the simplicity of requirement. 90% of the people don’t care about complex software or machines; they want things simple, so that they can relate to it, use it and own it.
Make things simple and people will buy it. Like the name “Apple” it’s simple. What if Apple was not called an Apple but a “Super System interface” sound idiotic huh! Exactly, that is why companies like International Business Machines Corporation had to shorten their name to guess what “IBM”.
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