Social branding is the approach used by marketers when they do brand management. Well, while proceeding forward to the path of following social branding policies you must have a clear idea about the above concept. Social branding strategies of your company will integrate tactics and creative strategy that comprises of traditional advertising techniques. However, you can do social branding while utilizing various social networking vehicles. So you can see that companies like Domino’s, Nivea, General Electric, British Telecom, Coca Cola, Nike, Airbnb, etc. are doing excellent social branding to increase their customer base at a very fast pace.
Whether you create a new brand or perform rebranding, there are few branding do’s and don’ts that marketers must consider. You can say that social branding is the most trending mode of branding which comprises of 2.3 billion active users that most of the companies are adopting nowadays. More than 80% of the people follow social media channels for product reviews. Approximately 67% of people buy the brands they follow on Twitter. Following are the list of do’s and don’ts in social branding.
List of do’s and don’ts in social branding
- You have to be responsive and quick in your attitude. More than 70% of the customers feel positive about the brand which respond to their posts on the social media websites regularly.
- Never ignore your users, rather involve them in developing your brand. You can create online marketing campaigns that will involve your followers so that they can provide ideas regarding a new product development.
- Too much of self-promotion will harm your brand image rather than increasing customer base. More than 45% of the people un-follow the brand which does excessive self-promotion.
- Be authentic about the content of your social media websites and the promotional offers you posted in the promotional campaigns. Always remember that people want realness more than anything.
- You have to maintain a proper and consistent promotion of brand colors and brand message across different social media channels. Eventually, it will make your brand stronger in the eyes of your customers.
- Don’t change your brand logo frequently. You can consult the instances of popular brands like Ford, Nike, KFC, Coca Cola has not changed their brand images for decades. Your purpose is to maintain a consistent face towards your customers. A solid brand image requires time to build. Change in the direction of the brand will diminish your image in the market rapidly.
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